Pro Sports Media

Need more updates? Try Small White Ball!

Unfortunately working on great sites isn't allowing us much time to blog on the world of pro sports here, sooooooooooo we highly recommend visiting our friends at Small White Ball.com, a place where you can read about some of the stories you won't catch on the front page.

For example, how about Dustin Pedroia's acting ability? Or about Christian Okoye's return to TV? Or about live audio caught on the ice during a hockey skirmish? All this and more can be found at www.smallwhiteball.com.

Super Bowl Ads - A Video History

With just a few days to go before the Super Bowl and what will hopefully be the New England Patriots' fourth win in seven seasons (sorry, we're New Englanders), let's shift the focus to what at least 10 of the 30-some-odd million people will truly be tuning in for.

The ads!

East Carolina Football: the best team ever

The world of sports can often be a very negative one with more attention going toward the contracts, the personalities and the incidents rather than the actual game itself. It can be easy to be overwhelmed by the talking heads and the ensuing tidal wave of opinion over fact, but there are times when the sporting world gives back and does something noteworthy.

Who knew it'd be from East Carolina University?

NHIS, Pats/Colts coverage, Olsen Twins

It's rainy and cold in the Northeast and it's been a long two weeks with the Red Sox win and Patriots' exploits. Toss in K.G. and the Celtics and it's a great time to be a sports fan.

So, why not a little venom?

Analysts And The Fear of Being Wrong

During the day, I manage catch a few minutes of sports talk radio, either on my whopping five-minute drive to the office or during the day on my work computer if I decide I need a break from music. Amazingly in the past few days, I've noticed a trend that makes absolutely no sense and is the complete antithesis of what their jobs are supposed to entail: analysts not analyzing.

NLL Goes Under (Kinda), Dusty Roads and BC Coffee

Three stories from the wide sports marketing spectrum, one involving the National Lacrosse League, another from the Cincinatti Reds and one from the Boston College Eagles.

NYR vs. NHL: the battle for individuality in a team sport

I was reading an article in the Sports Business Journal today about how the New York Rangers are looking to expand their foothold in the new media area with an increased online presence, leveraging the rights they have through the Madison Square Garden Network. The SBR is reporting that the Rangers and the league are at odds over the team's ability to package and sell their digitial media in a form they want, bucking the NHL's recent move to centralize all of their online efforts.

For a company like ours that is in the interactive space, the benefits of a central source vs. an every team for themselves approach has been a running internal dialogue and one we're watching closely.

Lots of dollars with no sense

After being a sports fan for approximately 20 years and after having worked in the industry for seven years, there are few things that surprise me anymore. There are, however, quite a few things that make me shake my head in disgust.